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Plan for Fortune Cookie Frustration
I had a brainstorm a few weeks ago while eating Vietnamese food at the wonderful Hao-Hao in South Austin. If I were running a Chinese restaurant, I would make a fresh batch of fortune cookies each morning, but on all the fortune slips, I'd print the previous night's winning lottery numbers. If enough people play the lottery and started noticing, they'd all get so frustrated that they had not eaten there the day before and gotten the winning number with their meal that they'd keep coming back. Maybe someone would catch on, but I'd expect anyone like that to be cool and hip enough to enjoy the joke I was having on all of my customers.
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