unwiredben

I'm watching Conan's show off the TiVo, and I see a disclaimer in an advertisement that has got me worried about the future of humanity:

The Bud Light Institute is a fictitious entity and imaginary ad concept. It conducts no research of any type.

What about all those back issues of "Annals of Low-caloric Beerology" I've got stacked up in my closet. You mean they're not peer reviewed?