January 28th, 2006


Wendy's Gets the Math Wrong

Watching tonight's recording of "Battlestar Galactica", I noticed a new Wendy's ad where they use their menu items as units of currency to emphasize their $0.99 value menu. It's not very memorable, but my brain went "huh" during the last scene. A husband and wife are getting dressed to go out, and she asks how she looks. He replies, "Like a million crispy chicken nuggets." Assuming that an $1 order of nuggets includes four to five pieces, the husband just devalued her to the vicinity of $240,000. That's probably not a smart move for long-term happiness.